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Four fathers co-founded Blooming Bath after their frustration of bathing their own children, something they believe should be an enjoyable task but one which they found distressing. The flower-shaped bath pillow conforms to the shape of any sink — and keeps those little wiggle worms right where they belong. It’s durable, easy to clean and unbelievably adorable. This was their first award winning product, now they continue to add accessories to compliment this design.